This is a topic I had considered myself earlier but never raised.
The philosophy behind SENS is one that easily lends itself to cosmetic "medicine." This has probably been considered before; cosmetics are, after all, one of the biggest industries on Earth. Perhaps it has not yet been done since several things would have to be agreed upon that may be difficult to accept, either for those in SRF or those in cosmetics companies:
1. SRF funding is contingent upon developing, within a specific timeframe, a specific product or procedure or set of products/procedures that aid in skin regeneration. AFAIK SRF does not and probably could not make promises of this kind.
2. A chunk of bonus funding is provided to supply other non-cosmetic projects at the full discretion of SRF. Might be out of budget for cosmetics or insufficient to make a significant difference to SRF
3. The products/procedures must be able to be considered a form of restoration of a real youthful state and are not simply substances that delay damage or simulate a youthful state (e.g. creams that induce cell division). Cosmetics companies probably find it much cheaper (and potentially more lucrative, considering that youth = not using as much cosmetics) to do/make the latter
4. Development and details of the product or procedure line are proprietary to the funder and cannot be disclosed (limits peer review and feedback, bad for SRF)
Assuming such an undertaking were possible, I don't think it would be terribly difficult to market it as just one manifestation of how SRF attempts to follow the SENS philosophy of combating aging.
The vital part would be underscoring that the project, however important it is in advancing the understanding and delivery of stem cell therapies (for example), individually pales in comparison to the importance of the overall goal: That is, fighting aging itself as a disease - and that specifically by attempting to change the body back to the way it was during youth instead of trying to slow down or stop what makes it old.
Edited by Vardarac, 01 April 2014 - 02:02 AM.