I didn't know 23andme was hurting so bad wow... nor did I know about the divorce. I was reading about the new FDA regulations, perhaps if the kickstarter went well, they could in a sense reverse engineer 23andme's methodology, but instead of giving percentages of risk and stuff like that, analyze the raw data and directly make dietary recommendations that are incredibly personalized- based on tried and true diets, tweaked with the help of the bioinformaticion hired/consulted with from the kickstarter money. People could enter stats like weight, height, bmi, age, family history of illness- and perhaps that combined with the raw data could give unique dietary recommendations. If needed, it could be made expense at first, a fad aimed at the rich. The media attention this would almost certainly bring could increase the customer base allowing prices to be slowly lowered. This is still a possibility if somebody experienced in nutrional bioinformatics was brought on as he could help turn the raw data into nutritional recommendations. It could be find tuned as funds are increased, made more accurate and cheap.
Just an idea, I tend to dream big and it was just a thought that came to mind.
That ruling about the FDA deeming their service a medical device is crazy... they should have slowly regulated and given companies like 23andme time to comply- this could put the industry almost out of business, at least temporarily.
Anyways just some random ideas about how to potentially make this go from an excel file based on data that can no longer be generated into a major company. Ignore me if you like, I don't mind, I was merely trying to help/brainstorming/rambling. With 23andme hurting so bad I can't see the original companies business model doing very well, as there will be alot less people with full raw data, at least short term.
This might be a nonsensical idea, that tends to happen when I stay up till 5am (I'm quite the insomniac), but it is possible, and since you are only giving dietary advice, based on real personalized science, I don't think the FDA regulations would apply, but my 10 minutes of research cannot exactly confirm that.
Goodnight/morning lol
Evan.
Edited by etizsupplyusa.com, 08 January 2014 - 09:46 AM.