Correct me if I'm wrong here guys, but isn't SENS a literal way to stop/reverse the aging process?
We should be shouting it from the rooftops and using as many props as possible to describe and or translate what this concept means for the everyday person. What we REALLY need is a marketing arm to drum up as much hype/publicity as possible. We need videos of CR mice and monkeys distributed "virally" as Michael was saying in the leadership forum about his book. People can't relate to complex topics in academic tones, they need simple correlative concepts that hint at the incredible potential of what we can achieve in the VERY near future. If a picture is worth 1000 words, a video is worth 1,000,000.
Marketing is everything with this, the book due out next month on aging is probably excellent and concise, but if no one picks it up then we have a problem don't we? I don't mean to come down hard on Aubrey/Michael who wrote the book, but it only confirms my belief that we need more marketing/hype. This is a book that for all intents and purposes says we may very well have humanities oldest adversary within our sights, something that has spawned religions, divided cultures, and entire hemispheres have lusted for since the beginning of recorded history, it should virtually sell itself. But to be frankly honest, don't you think we could've gotten a better cover for it?