By your faulty logic, disliking popular things is 'hipster' and part of a conformist, trendy contrarian movement. Right?
Well, wrong.
Actually, spot on, except that the illusion is that these other things are more popular.
Huge fashion and music labels make huge profits playing this up, making each patron feel unique and special, and into something underground, and not like the no-longer-existent Joe Average masses.
Also, think Starbucks and Whole Foods. Same thing.
People who shop at Whole Foods think they are some elite minority, but are simply part of a fragmented viral majority.
Look at Whole Foods sales figures for the past 5 years.
It is not part of a fringe culture.
The thing with the viral hipster movement is it is somewhat more fragmented than stuff like Nsync and Justin Bieber, but it is much more popular, more viral, just marketed differently so as to seem less popular, each band more exclusive, but the numbers don't lie:
Listen to the overall soundtrack of television commercials and hear the 'indie' music resound.
Same for One Tree Hill, Vampire Diaries, Tru Blood, Gilmore Girls, etc.
Try and find a Justin Bieber song on any of these super-popular shows which take great strides to portray themselves as hipster, extreme, fringe or something like that.
Check out Stuffwhitepeoplelike.com and see what's there:
Hummous, jazz, indie music, Japan, unpaid internshjps, public radio, grocery co-ops, writers workshops, gifted children, and much more.
Nothing resembling Budweiser, Justin Bieber, jock rock, or anything that was ONCE the mainstream of American culture.
And this merely represents another unrelated person's observations of a new conformity, which may have at one time been non-conforming.
I admit I don't fully understand what is going on, but so many are noticing it now that it is obvious that something is going on.
Probably not much different from the 1960s British Invasion, which was enormously popular but was still countercultural in its early days.
And, speaking of Arcade Fire, they are way bigger than Justin Bieber will ever be. The fans though are all self-aware hipsters who won't mob them like Bieber fans, so there is less visual splash about it, but album sales and concert attendance as well as market penetration do not lie, again.
Especially if you consider the extremely narrow range of appeal Bieber has: maybe 90 percent females between 14 and 21, or something like that, Im thinking.
Yes, the fans make a loud noise, but are hardly any form of majority.
There are actually people who think that Green Day is 'alternative' and that Guns n Roses is 'main stream' and that they are non-conformist for choosing Green Day. Doesn't get any worse than that.
There are some who are so insistent that they are different, that they will pick the only beer bellied Miller drinker left in the world to represent the 'masses' or 'sheep' they want to contrast themselves with. Instead of truly being unique, they take the easy way out and listen to a few indie bands, shop at a few thrift stores, read a few graphic novels, visit an art museum once in a while, stuff like that.
In deference, I find myself on your side of most, if not all, debates on this forum, but can't help but disagree on this one. Me and my better half have mulled this over so much, my answers may come off as canned, in which case I apologize to one and all for seeming like rehash instead of spontaneous generation.
Edited by Brafarality, 18 December 2010 - 11:12 PM.