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SENS has a new website

sens new website sens srf website sensf

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#1 Mind

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Posted 24 January 2013 - 08:09 PM


SENS has a new website. Seems like a nice upgrade. The video on the front page is pretty cool. Hopefully it will bring more visibility to the org

I have always been on board with the SENS mission, so the new website isn't that big of a deal to me, Anyone else have thoughts?

#2 Inkstersco

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Posted 24 February 2013 - 01:36 PM

On Friday, SENS Research Foundation completed the second and possibly final phase of its 2013 revamp of www.sens.org. This is in addition to last month's changes.

Here are CEO Mike Kope’s public comments on the site:

“ If this is your first time visiting our site, welcome. If you've been here before, you're no doubt noticing plenty that is new: an updated site design, a variety of new content, a new logo, and a new organizational name: "SENS Research Foundation".

It all centers around a new tagline: reimagine aging.

For a public charity, a tagline can be an enormously powerful thing. Our vision and mission statements remain the primary guides to our planning, but the tag is everywhere, on every business card and letter and web page. More than any other document or phrase, it naturally becomes the daily reminder of who we are and what we are about.

Of course we are still "advancing rejuvenation biotechnologies" just as vigorously as when we carried that tagline over the last couple years. We still aim to introduce a new premise for the pharma and biotech industries. And now, our successes in our research, our collaborations, our conferences, and our educational programs have made us increasingly aware of the need to refocus our messaging to people being exposed to us for the first time.

So we've consulted with a number of talented and insightful PR folks, and they all offered the same basic advice: "You do a great job of telling people what you do. Now tell them why they should care." That's really the root of the aforementioned changes: we want to do a better job of communicating that, together, we can change the way we think about how to treat age-related disease. We can change the basic research premises that have so far prevented any age-related disease from being eradicated. We can improve medicine in some of the most critical but neglected areas and increase human healthspan.

It’s quite a bit of change, but it all starts when enough of us reimagine aging”


Check it out and share your thoughts!


--Iain

#3 Mind

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Posted 24 February 2013 - 05:56 PM

I like it. It is functional. It gets the message across.

#4 reason

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Posted 25 February 2013 - 02:25 PM

The SENS Research Foundation works on the foundational biotechnologies that will be needed to create therapies capable of reversing aging: ways to make mitochondrial DNA damage irrelevant, removing harmful aggregates that build up with age within and between cells, and so forth. The Foundation staff kicked off the first phase of a major site redesign earlier this year, and rolled out the second stage this past weekend. So head over and take a look:

If this is your first time visiting our site, welcome. If you've been here before, you're no doubt noticing plenty that is new: an updated site design, a variety of new content, a new logo, and a new organizational name: "SENS Research Foundation".

It all centers around a new tagline: reimagine aging.

For a public charity, a tagline can be an enormously powerful thing. Our vision and mission statements remain the primary guides to our planning, but the tag is everywhere, on every business card and letter and web page. More than any other document or phrase, it naturally becomes the daily reminder of who we are and what we are about.

Of course we are still "advancing rejuvenation biotechnologies" just as vigorously as when we carried that tagline over the last couple years. We still aim to introduce a new premise for the pharma and biotech industries. And now, our successes in our research, our collaborations, our conferences, and our educational programs have made us increasingly aware of the need to refocus our messaging to people being exposed to us for the first time.

Link: http://sens.org


<br> <br>View the full article





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