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        2014 in review & outlook to 2015  
         
         
        We start 2015 as we did last year: with a call
        to Members to participate shaping strategies and presenting
        suggestions for the rest of the year to come.   
        Last year, based on feedback that high quality content at LongeCity is not consolidated but spread around various forum threads and intermingled with lower quality
        material we tried a few initiatives to built on LongeCity's underlying
        fundament as a forum with extra features:  
         
          Firstly, we sought to make users aware of the various ‘other
        aspects’ at LongeCity: to this end we tried a monthly ‘reminder’ about certain forum features, and re-designed the menu.
        We also listed all features in one place at the  newly designed portal page
        and elsewhere, and presented them in a new menu.  
         
        To give exposure to authoritative information about certain
        concepts or substances discussed in the forums we introduced a powerful ‘keywords’ feature
        which offers Members the option to collaborate on writing brief summaries on any topic. This article is then linked to wherever that
        word appears in the forum.  
         
        The new ‘regimens’
        (stacks) feature was aimed specifically at the large segment of
        the community interested in the optimal combination of supplements. It
        is a powerful tool to discuss specific combinations and to research
        individual compounds. 
         
        To address the concern that it can be difficult to separate the
        higher quality contributions from others, the new  ‘ask an Expert’
         sub-forum was designed specifically to draw out the highest quality
        contributions and the new ‘nuanced
        feedback’ function enables users to rate contribution not just
        on a like/dislike model, but in more specific ways.   
         
         
While the last function is very much ‘in your face’ uptake of the others has been very slow. Could we do more to promote these features?
        How can we encourage different ways of engaging with the site rather
        than just via the forum?  
         
This brings us to a wider challenge: LongeCity is designed to not just
        incorporate member-contributed content and also to respond to
        member-driven initiatives. This year we invested greater efforts than ever into
        attracting new project ideas and leaders:  
         
          We started of with a ‘Guest Editor’ scheme where someone with a short project in mind is invited to implement it over a month or so.  
         
         This was later complemented by the  ‘adopt a forum’ (Mayor) scheme where someone (or a team) interested in improving the content around a specific theme or sub-forum would be empowered to do so.  
         
         We also sought encourage local events this year in conjunction with a specific ‘Longevity Day’
        and other local initiatives. 
As events go, the HEALES Eurosymposium
         in Brussels, and the activities of the Canadian Lifespan
        Society of British Columbia stand out. But as our Treasurer Mind
        has demonstrated, even a single person can make a difference in their
        local community.  
         
        Otherwise, take-up has been rather muted, as has the response to our open calls for
         paid articles
         and  small
        grants. This is a concern in particular, because we were hoping to use these schemes to draw in fresh blood into LongeCity and its leadership. 
         
         In this area, this year has shown that bringing in new people into officer positions is not easy and this could ultimately lead to a governance impasse at LongeCity.  To tackle this, we have
         renewed the call for
        new leadership and started a new conversation regarding constitutional reform.  
         
          
Another way of making an impact is by connecting LongeCity to other efforts led by life extension
        champions. In this context we developed a new fundraising ‘certification scheme’
        again in the spirit of favoring  community empowerment over 'top
        down' prescriptions. We were thrilled to link this new scheme with the fundraisers by
         Kelsey Moody on C60 supplementation
         and  Reason’s fundraiser for
        SENS, both were great successes a raising an unprecedented
        amount for LongeCity-affiliated fundraising. Our aim is to expand the list of ‘fundable’ options such as the
         Cryonics Hardship
        Fund.   
         
        And, thankfully, it looks like we will have the funds to continue
        such efforts in 2015. While a full account of the budget will be taken
        in March, revenue through advertising (which we tried to streamline and
        automate in 2014) and donations has been strong as ever in 2014. The
        challenge remains that we need the ideas, the skills, the enthusiasm,
        the vision, the commitment and diligence of new volunteers. And this
        closes the circle to the beginning, and our call
        for new ideas and idealists.             
             
        caliban 
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