It is a great interview for tips on honing our outreach efforts.
1. Outside groups might find it hard to relate with Longecity because we have a lot of specialized community information in the forums. It is a wealth of great knowledge, but quite dense for newcomers. We need to transmit our specialized and valuable information in an easily digestible way to other groups. The newsletter could somewhat fill this role. Maybe a "weekly forum highlights" blog/article/show.
2. Content is a good way to keep people coming back but in today's world, interactivity helps a great deal. Polls are good for this. Trice suggests other interactive apps that helps people do something with their knowledge and opinions. PHP stuff, html 5 rich media apps?
3. Make sure out outreach efforts are tailored to the platform we are interacting/broadcasting in. Facebook posts/efforts should look and feel a little different than Twitter stuff.
4. Stay in contact with key media figures of other organizations. There are usually a couple of people in a community that are well connected.
Edited by Mind, 27 February 2012 - 09:38 PM.