Devon's request for funding alerted me to how much you guys are spending on this thing. However I don't see the point of sending 5 books to someone who likely doesn't have time to read one. If they're anything like me they might glance at the flyleaf and stick it in a pile somewhere. Yesterday I was at Radio Shack. They had 3.5" LCD picture frames for sale for $30. I wouldn't be surprised to see them even cheaper online somewhere. You could load one of those up with a few choice informative slides + some attractive pictures to keep them from just wiping the memory card and send them out as gifts to the parties of interest. I would be curious to see the result of this compared to the book route.
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Advocacy & Research for Unlimited Lifespans