I’ve been looking to trial a billboard and I think now is the time. What do you think? We would become familiar with the monthly registration and unique visitor trend at Imminst for the past 2 years or so, then put up a billboard and watch to see if it spikes.
In my area a billboard is about $500 for 4 weeks, but I believe the guy is willing to help us and get us the most prime spot available at the time that it is least likely to be rented again next, which means it would give us free space on a vinyl board.
Based on the registration and unique visitor stats from that then I think we should consider renting a billboard for the month of September in Brussels. I called them but they haven’t gotten back to me. I have no idea what the pricing might be there.
Then after that, or if that doesn’t work out, (is too expensive, etc…) I think we should try, if the $500 billboard in my town is successful, to rent two more billboards, in Milwaukee Wisconsin, and Austin Texas Metro areas. I called them both and got voice mail for both, so I don’t know the pricing for non profits through them yet, but I did get a hold of Atlanta Georgia and the pricing for non profits there is about $1,000 for digital, $1,400 for vinyl. They say that digital has better placement, but it is in rotation on digital boards. I imagine the pricing is about the same for Milwaukee and Austin.
Upate: Milwaukee left a message when I was gone and said that its about $1,200 for 4 weeks for non profits there too.