To attract visitors or, at least, leave an impression on those passing through to come back soon, I suggest putting music on the homepage (Ambient? Classical?) and/or (musical?) sounds attached to tabs and links when they are selected. Of course the music can be turned off if people wish to listen to music off their own playlists . A poetic recital of an Immortalist nature sung by Adi would definitely beckon visitors to explore ImmInst further in my opinion...
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Advocacy & Research for Unlimited Lifespans