It wasn't the reporter who goofed:
http://ipsapp007.klu.../5/abstract.htmAbstract
Despite the fact that the number of neurons in the human brain has been identified in cognitive and neural sciences, the magnitude of human memory capacity is still unknown. This paper reports the discovery of the memory capacity of the human brain, which is on the order of 10^8432 bits. A cognitive model of the brain is created, which shows that human memory and knowledge are represented by relations, i.e., connections of synapses between neurons, rather than by the neurons themselves as the traditional container metaphor described. The determination of the magnitude of human memory capacity is not only theoretically significant in cognitive science, but also practically useful to unveil the human potential, as well as the gap between the natural and machine intelligence.
"to unveil the human potential"? As in, "we only use 10% of our brain"?
If this paper is right, then we only use approximately 0,000000000000000000000000000000000000000000000000000000000000000000000000000000
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0000000000000001 % of our brains. (Assuming that what we actually use is less than 10^20 bits.)
Am I missing something?
If not, how does this sort of rubbish get through peer review?