25 replies to this topic

[reason]

Ok, guys, I need your ideas for taglines for Methuselah Mouse prize banners. They'll have a running total on them and some sort of icon and brief text (much like the current one), but I need a short tagline or selection of taglines. The object of the banners is 50% awareness and 50% getting people to click on them and donate. Some ideas:

Helping Science to Fight Aging
Promoting Research To Extend The Healthy Human Lifespan (from the site, probably too long)
Fighting Aging for a Healthier Future

...as you can see, I'm not quite in a creative mood today. So give me a hand here.

Reason
Founder, Longevity Meme
reason@longevitymeme.org
http://www.longevitymeme.org

[kevin]

Dare to Hope - Fight Ageing
Push Back the Limits - Fight Ageing
Be Part of the Next Health Revolution - Fight Ageing
Help Science - Help the World - Fight Ageing
Keep Your Eyes Open - Longer - Fight Ageing (just threw that one in there.. )
Ageing Sucks! - Fight It!
Don't Give In - Just Give - Fight Ageing
Help Extend your Health - Fight Ageing
'Ageing Well' is an Oxymoron - Fight Ageing
Funding Research for Your Future
From Laboratory to Lifespan
No One Likes a Flat Lifeline - Fight Ageing
Science Bringing You More Seasons
More Health for Our Children
Exploring the Frontiers of Lifespan
Make Time Wait - Support the Methuselah Mouse Prize
The Time is NOW - Fight Ageing
Getting Old Ain't for Sissies - Fight Ageing!
Best Health Plan - Don't Get Sick! - Fight Ageing
Save Money on Medication - Stay Well - Fight Ageing
Just SAY NO to AGEING
Just SAY NO to Drugs - Fight Ageing!
Stay Healthy - Stay Young - Fight Ageing
The Future of Health
More Health - More Life - Fight Ageing

[bacopa]

or a movie tagline. They thought they could stop ageing through prayer...they thought wrong! this fall join Immortality Institutes fight to stop ageing once and for all...this time they mean it. Kevin, BJ, Reason, Michael, Caliban in a film by Stephen Speilberg.
The Death Of Ageing. Rated I [B)]

[Cyto]

kevin: Be Part of the Next Health Revolution - Fight Ageing

kevin: From Laboratory to Lifespan

kevin: Make Time Wait - Support the Methuselah Mouse Prize

kevin: Exploring the Frontiers of Lifespan

I like these.

[reason]

Ok...some nice ones there to chew over for the larger banner. I'm looking at a 20-25 character limit on the smaller one, however. My current placeholder is "donate now to fight aging". Can you guys do better?

Reason
Founder, Longevity Meme
reason@longevitymeme.org
http://www.longevitymeme.org

Attached Files

•  mm_half_banner_v1.jpg   13.36KB   0 downloads

[reason]

Here's another trial, larger version, non-wordy.

Reason
Founder, Longevity Meme
reason@longevitymeme.org
http://www.longevitymeme.org

Attached Files

•  mm_banner_v1.jpg   7.55KB   0 downloads

[kevin]

the options are rather limited on the small one that's for sure..

Just thinking out loud..

How about something with the 'click here' motif? ..

Like "Click Here for Life"... or "Click here to Live Longer" as a banner whose function would be to draw them to the MMP home page where a more thorough job of convincing them to donate could be made than just, IMO, the sometimes off-putting word 'donate'...

As well.. how important is it to have the total in the banner? I would think the toteboard would be standard equipment for those who ahve already donated and that the numbers won't mean much to someone who is just seeing the banner for the first time... as well, as it gets into the MILLIONS.. it'll take up more space with each order of magnitiude.. (we should only be so happy to have that problem.. )

[Da55id]

These are awesome...seems to me with so much creativity we should just change the tagline to make it interesting. That way we could be in your face one hour, gently pushy the next, intellectual later and funny to wrap it up.

your money or your life
give and live
save 30 people in 2080 for $10
good for one - good for all
if not for you - for your children
give your change for a change
life- easy come easy go?
it's like whole body flossing

we could get suggestions from our future thousands of contributors for these and it'll be fun to have a meme testing vote on the tag lines.

dave

[Da55id]

be 26 by 2026
give for one give for all
join the march of times
free the undertakers - give today
feed the mice
vote your wallet

[Mind]

Great idea to run different banners from hour to hour!! Why limit ourselves?

My favorite has always been "Why Die?"

"Your Donation Fights Expiration" (or termination)

[kevin]

Changing the tag line is a great idea.. people would visit just to see which one would come up next..

I like the expiration date aspect and think having a smiling human with a "Best Before" date stamp on his chest might prove effective..

[reason]

Well, I just got a flash editor, so I'll fool around with that. That will allow changing banner taglines fairly easily too...

Reason
Founder, Longevity Meme
reason@longevitymeme.org
http://www.longevitymeme.org

[Da55id]

OK everyone. Here's a really big leap. After doing the research on prizes to determine how difficulty, motivation and prize amount affect the time to solve a problem, we came up with a constant that allows us to project a probable time to solve the aging problem given various prize sizes. That is the LifeLine Conjecture - similar to the Drake equation for SETI. Now, we have used that info to project the NUMBER OF LIVES SAVED in the future for a given contribution amount today. Please try this out and give me your reactions please. The reason for bringing this up is that we could also have the toteboards keep track of total projected lives saved in "2045" in addition to dollars in the fund. ie not just money, but real people saved in the future. our children's children will be saved first...then our children...than US.

MM aka Dave

[Da55id]

FYI just got a $5,000 donation from a company we talked to at Poptech! He's also pledging another $5,000 when both prizes exceed $50k...movin'movin'movin' keep those dogies rolling yeee haw! ahem.

yours,
Dave

[Bruce Klein]

Heh.. that's shweet!

[reason]

That's damn good news; you guys keep working those shows It's my impression that there's a lot of pent up demand and frustration out there -- the prize allows a way for people to directly express that.

Reason
Founder, Longevity Meme
reason@longevitymeme.org
http://www.longevitymeme.org

[kevin]

Let me hear you say .. YEAHY!

[Da55id]

How soon before we can start wallpapering the world with these banners?

[reason]

Give me a few days. I'll give you a preliminary .gif set very soon, and you can use those while I wrangle this flash generating software into submission and make some better ones.

Reason
Founder, Longevity Meme
reason@longevitymeme.org
http://www.longevitymeme.org

[reason]

This flash generating software is far easier to use than I expected, so I'm throwing out playing with .gifs as an option unless Dave runs into a recalcitrant webmaster somewhere who doesn't like flash. First pass on a pair of flash banners (468*60, 234*60) up at:

http://www.longevity...anner_page.html

A bit workmanlike, needs some tidying. Comments? Legibility? Changing too fast/too slow?

Reason
Founder, Longevity Meme
reason@longevitymeme.org
http://www.longevitymeme.org

[Da55id]

Looks great! I think the changes are a bit too fast - an extra two seconds per change feels about right.

Maybe we should take a page from the Burma Shave ads here and develop some cute sequential limericks (clean ones)?

Reason - what did you think of the "potential lives saved today" calc in the new tote board? Is this something to fold into the banners? I think so... ie "so far today, nnn lives potentially saved in 2045."

Cheers,
Dave

[Da55id]

Also, can these banners/taglines be translated into French, German, Spanish, Japanese, Italian, Russian, Chinese and Korean?...any volunteers?

and yes, I want fries with that :-)

dg

[Da55id]

Here's a link to Burma Shave poetry(?)
http://www.fiftiesweb.com/burma1.htm

I think we could have some fun with this. We could get folks to contribute their best jingles and we could post 'em on the banners. Take a look and give me your opinions pls.

dave

[reason]

Reason - what did you think of the "potential lives saved today" calc in the new tote board? Is this something to fold into the banners? I think so... ie "so far today, nnn lives potentially saved in 2045."

Should be able to fit something to do with that into the larger banner. I'll see how that goes.

Reason
Founder, Longevity Meme
reason@longevitymeme.org
http://www.longevitymeme.org

[reason]

Ok, updated. Four banners, one hard sell, one soft sell in each size. Those are good to go as a start. (Unless anyone has any comments or mistakes noted...)

http://www.longevity...anner_page.html

Reason
Founder, Longevity Meme
reason@longevitymeme.org
http://www.longevitymeme.org

[nefastor]

Immortality : want to see the end of it ?

Spare on your coffin

Save a tree today ! - Don't ever buy a coffin

Death : the stuff of legends

Subscribe to immortality - Can be cancelled at any time !

Put the Reaper out of a job

Life's a game - Time to cheat ! (Or : "grab the cheat codes !" This one might appeal to the younger people)

Jean