You know, if someone had published a science fiction story a few decades back about life in the early 21st Century where, as part of the background, he postulated commercials on television for drugs to treat erectile dysfunction, readers back then would probably have snickered and reacted incredulously. (That's why they call it "science fiction," after all.) The penis and its sexual use, at least, were quite taboo.
Well, once again we are seeing a cultural development that would have sounded science fictional not that long ago:
The Soft Sell: Pitching a new male-impotence drug with romantic images of tender moments