final review
brokenportal
08 Jun 2010
Im not sure where the label is leaning at this point, but to emphasize, I hope we can get this to be in the ball park of Anthonys mock up here: 
Imminst_life_extension_supplement_label.png 88.71KB
10 downloads
I think that the community involvement and (thereby) the strength of this mix will help it sell well and potentially carve out a spot in the market, though I would rather have jelly beans in the bottle and a good relevant label rather than a great mix and a bad label.
From what I can see, a good label will probably include a name that can meme, and connects directly to this cause, a name that when googled, or mentioned in something like an article, or say when discussed by a sales person, opens the door more surely to prompting discussion about this cause. Also something that if/when this does hit the news more, will become recognizable by association. Ie., "Katie Couric reporting, Aubrey de Grey says that a concept known as Longevity Escape Velocity can help us all live indefinitely."
The name "Longevity Escape Velocity" seems like a great name in that regard. A runner up, but not as strong, seems to be to name the mix something like "Imminst Multi Vitamin Mix" But its ultra obscure in that regard, and hard to pronounce, remember, and spell. It also just seems like another name, "Ultramin", "Alvatrex", "Sporatrin" etc...
Another thing that it seems a good label will include is a brief neutral intro to the cause, like the one in the mock up label here.
Lastly a link, of course preferably to imminst, although, since Michael seems pretty adamant that a multi is far inferior to customizing your own regimen, why dont we put imminst.org/regimens on the bottle with a short note about the value of regimens, and then create a page where people can go to get help developing them. For those that go to such a link then, by default, they will go to imminst.org as a whole.
Imminst_life_extension_supplement_label.png 88.71KB
10 downloadsI think that the community involvement and (thereby) the strength of this mix will help it sell well and potentially carve out a spot in the market, though I would rather have jelly beans in the bottle and a good relevant label rather than a great mix and a bad label.
From what I can see, a good label will probably include a name that can meme, and connects directly to this cause, a name that when googled, or mentioned in something like an article, or say when discussed by a sales person, opens the door more surely to prompting discussion about this cause. Also something that if/when this does hit the news more, will become recognizable by association. Ie., "Katie Couric reporting, Aubrey de Grey says that a concept known as Longevity Escape Velocity can help us all live indefinitely."
The name "Longevity Escape Velocity" seems like a great name in that regard. A runner up, but not as strong, seems to be to name the mix something like "Imminst Multi Vitamin Mix" But its ultra obscure in that regard, and hard to pronounce, remember, and spell. It also just seems like another name, "Ultramin", "Alvatrex", "Sporatrin" etc...
Another thing that it seems a good label will include is a brief neutral intro to the cause, like the one in the mock up label here.
Lastly a link, of course preferably to imminst, although, since Michael seems pretty adamant that a multi is far inferior to customizing your own regimen, why dont we put imminst.org/regimens on the bottle with a short note about the value of regimens, and then create a page where people can go to get help developing them. For those that go to such a link then, by default, they will go to imminst.org as a whole.
kismet
17 Jul 2010
Any updates on this project?
Yes, I think we should include MR's qualifier on the bottle.Lastly a link, of course preferably to imminst, although, since Michael seems pretty adamant that a multi is far inferior to customizing your own regimen, why dont we put imminst.org/regimens on the bottle with a short note about the value of regimens, and then create a page where people can go to get help developing them. For those that go to such a link then, by default, they will go to imminst.org as a whole.
Anthony_Loera
18 Aug 2010
Hi Guys,
Caliban gave ma link to a 'label' thread to help complete the label, but I can't seem to get in.
I would love to post it here for feedback from imminst directors, but so far I am not sure if the NDA stuff covers everyone who has access to this thread.
Is there another thread we can work with, that is limited to imminst folks that are covered under the NDA?
This is delaying things. If we need to go out side of the forum and setup a location to discuss let me know.
Thanks
A
Caliban gave ma link to a 'label' thread to help complete the label, but I can't seem to get in.
I would love to post it here for feedback from imminst directors, but so far I am not sure if the NDA stuff covers everyone who has access to this thread.
Is there another thread we can work with, that is limited to imminst folks that are covered under the NDA?
This is delaying things. If we need to go out side of the forum and setup a location to discuss let me know.
Thanks
A
