Imminst_life_extension_supplement_label.png 88.71KB
10 downloadsI think that the community involvement and (thereby) the strength of this mix will help it sell well and potentially carve out a spot in the market, though I would rather have jelly beans in the bottle and a good relevant label rather than a great mix and a bad label.
From what I can see, a good label will probably include a name that can meme, and connects directly to this cause, a name that when googled, or mentioned in something like an article, or say when discussed by a sales person, opens the door more surely to prompting discussion about this cause. Also something that if/when this does hit the news more, will become recognizable by association. Ie., "Katie Couric reporting, Aubrey de Grey says that a concept known as Longevity Escape Velocity can help us all live indefinitely."
The name "Longevity Escape Velocity" seems like a great name in that regard. A runner up, but not as strong, seems to be to name the mix something like "Imminst Multi Vitamin Mix" But its ultra obscure in that regard, and hard to pronounce, remember, and spell. It also just seems like another name, "Ultramin", "Alvatrex", "Sporatrin" etc...
Another thing that it seems a good label will include is a brief neutral intro to the cause, like the one in the mock up label here.
Lastly a link, of course preferably to imminst, although, since Michael seems pretty adamant that a multi is far inferior to customizing your own regimen, why dont we put imminst.org/regimens on the bottle with a short note about the value of regimens, and then create a page where people can go to get help developing them. For those that go to such a link then, by default, they will go to imminst.org as a whole.
