I think that the name of this place, the Immortality Institute, is something that pushes away most people and only attracts people with a very specific mindset. It sounds kinda cheesy, and I feel like if I invited someone to here I would have to explain what it is before hand because the name is pretty off-putting. I also feel it's uninclusive. I am not interested in immortality/living indefinitely, but rather simply maximizing my health when I am here, and I know there are more people like me, square-curvers who just want the most out of their lives.. Being that this is probably one of the best knowledge repositories on health and supplements on the internet, I feel that having a name that includes more than just people interested in immortality would attract a lot more people, and a lot more smart minds to add to this discussion.
I see that you guys are trying to grow this place, but I don't see it growing very much, and I feel a name change is the first thing that can change that. I also think it would help with the vitamin sales. If we sold the best vitamin on the market, with name that includes all kinds of people interested in health, this place would grow by leaps and bounds.
I know this suggestion will probably upset a lot of people here, because they've been part of the "Immortality Institute" for years. But I am just suggesting this from the perspective I had when I first came here, that this was a little weird. I am not making that statement in regards to the people here, I love you guys, but just in regards to how a name like this one might be seen. Now, if you guys only want to attract people here interested in immortality, then I suppose the name is perfect. But if not, I think it's something that could be given some thought, especially before the vitamin is released.