The idea that there can be an ideal multivitamin / mineral supplement pill for everybody is obviously silly, as even the mainstream supplement manufacturers already market different products for men, women, teenagers, seniors, people with specific concerns, etc.
The next step in the evolution of the ideal supplement is even greater customization enabled by just-in-time manufacturing and a Web-based ordering process. Instead of there being a dozen different formulations there would now be hundreds, with ingredients and dosage matched from a questionnaire that goes beyond the basic age / gender stats and also considers the person's weight, body-fat percentage, exercise habits, eating habits, sleeping habits, sunlight exposure, and so on.
The next step is to abandon standardized formulations altogether and have robots mix powders for each person based on specific numerical calculations of that individual person's needs. This will allow an even more detailed questionnaire to identify even more specific nutritional needs of that person (ex. ailments, medications, allergies, family history, fitness goals, etc), as well as genetic and chemical data coming from a blood test and other medical inputs.
The final step that I can envision is the optimization of the product shipping cycle from weeks to mere days or even hours! Every morning the customer would take a couple of minutes to use several Internet-enabled (and hopefully secure) medical devices that would stream data like weight, temperature, heart rate, blood pressure, blood / urine / stool sample analysis, recent food / beverage / smoking / exertion / stress history, meals planned for the day, etc to the laboratory, which would adjust the recommended supplement formula accordingly (with some ingredients being added only in special situations), and ship the day's supplements to the customer via some sort of an urban air-tube package delivery system.
In addition to hyper-customization, shipping the customer's supplements more frequently would also enable less compact refinement requirements (ex. a beverage instead of a pill / powder), less preservatives, and fresher ingredients for better absorption.
Edited by Alex Libman, 04 April 2010 - 05:52 PM.