There is an argument to be made that when governments are banning your technology, you're already in primetime. You just came late into the game.
I think that one of our problems is a lack of obvious, loud savvy mouthpiece organizations that can do the job of
a) directing/channeling/encouraging all this energy in the community
b) marketing life extension to the mass media/government/corporate & funding organizations
(By "marketing" in this context, I mean presenting it in a way that these organizations can understand, digest, and act on -- we're definately not there yet. Life extension needs to be an identifiable topic for media for example, something that reporters can use to say "oh, this story [about banning cloning/low-calorie diets/etc] has bearing on this topic" and talk about it. But without marketing, reporters don't have a handle on life extension as a concept. This is equally true of other large groups. Life extension is always a detail in the sidelines of other topics at the moment, not a topic unto itself).
c) acting as gateways to culture and direct new recruits who are interested in life extension.
I think that getting our act together -- really together -- within a few years is not out of the question, given what we have to play with right now and a bunch of hard work. There are large futurist/transhumanist (get them via the normal memes) and weight-loss (get them via calorie restriction) communities to tap into. The concept of doing things so as to live longer is showing up more often in the mass media these days. Activism in medical matters isn't a black box; we have numerous examples to learn from (such as the AIDS advocacy groups) -- nothing new is needed, it can all be repeated as-is.
A question in my mind is how much of a hit life extension is going to take in the years before we're a going concern in the meme wars. It's like incoming fire, nothing we can do about it aside from grit the teeth and soldier on with plans and the best responses we can make with our resources at the time. Still, very worrying.
On a more positive note, it seems that the online side of life-extension communities are progressing nicely. One of my goals for this year is to try and enable a lot more interaction and cross-talk between various communities with an interest in life extension. More people can do more.
But anyway, you asked about nuts and bolts. Here are some of mine:
1) drive people to fax, call and e-mail their politicians while said politicians are contemplating doing drastic things like banning theraputic cloning (normally I'm in favor of other goals, but this one is a necessary one)
2) put together a set of posters in the 50s propaganda style with anti-aging/catchy/amusing themes. The object would be something that gets the message across, but it still cool enough to be in a dorm room. Like that "download MP3s and you download communism" poster that is still widely seen.
3) greater organization between and among transhumanist/life extension webmasters. There are a million things you can do to extend exposure and outreach online. We're doing about 5 of them right now.
4) letter writing campaigns: I'd like to hit the less usual places. No politicians (with the exception of the current drastic, important cloning thing). I'm talking about journals (where a few letters get large results), researchers, scientific organizations, research funding groups and corporations. These are places where we can try and influence those who propagate opinions and money.
5) virtual leaflet campaigns: put up some cool leaflets for download (possibly in conjunction with #2) and get a cadre of leaflet posters (or poster-organizers -- pay students, etc) in as many cities as possible. Get leaflets put out and handed out. Noticeboards, on the street, in hospitals, to doctors, etc. Contact local press about leaflet campaign. This can be kept up ad nauseum so long as the leaflet ideas keep coming and it's well-organized.
Fairly low-grade stuff to date. The trick is to a) design your low-grade stuff to be memetically appealing, b) have people who can get your low-grade stuff booted further up the meme-tree. Online, (b) means getting into the content interest aggregation pools/sites/blogs/etc. Offline, it means getting some second-stringer reporter interested in doing a piece and tailoring/timing it to get picked up for wider distribution.
Reason
reason@longevitymeme.org
Founder, Longevity Meme
http://www.longevitymeme.org
Edited by reason, 02 March 2003 - 08:39 AM.