• Log in with Facebook Log in with Twitter Log In with Google      Sign In    
  • Create Account
  LongeCity
              Advocacy & Research for Unlimited Lifespans


Adverts help to support the work of this non-profit organisation. To go ad-free join as a Member.


Photo
- - - - -

TV Advert will "engage viewers on the subject of dying."

itv advert marie curie charity death dying television palliative care

  • Please log in to reply
No replies to this topic

#1 Droplet

  • Life Member, Advisor Honorary Advisor
  • 6,772 posts
  • 2,000
  • Location:UK

Posted 01 March 2013 - 12:34 PM


Prime-time Marie Curie TV advert 'will engage people on subject of dying'

"We wanted something that would engage people, get them talking to their friends, get a conversation going. After all, the issue is universal. Everyone is going to face it."





A heart-rending television advert that aims to challenge our attitudes to death is to be aired for the next three weeks in prime-time slots on ITV.

Directed by Tom Tagholm - the creative mind behind the widely-praised 'Meet The Superhumans' Paralympic advert for the London Games - and commissioned by the charity Marie Curie, it is hoped the campaign will 'get a conversation going' on the issue.

The new advert, called 'Symmetry', contrasts the first steps we make in life with our final moments.

It shows significant first experiences such as a kiss, and juxtaposes them with poignant moments at the end of life such as an older couple holding hands for the last time.

Article here: http://uk.news.yahoo...17.html#15hJyLc





Also tagged with one or more of these keywords: itv, advert, marie curie, charity, death, dying, television, palliative care

1 user(s) are reading this topic

0 members, 1 guests, 0 anonymous users