Link: http://www.nutraingr...et-like-omega-3
Chromadex CEO: ‘We think Niagen has a much bigger market, like omega-3’
Chromadex’s Niagen-branded nicotinamide riboside ingredient is currently available in only one product – High Performance Nutrition’s (HPN) N® product to support neuroprotection in contact sports – but more products are on the way, Frank Jaksch, CEO of Chromadex, told NutraIngredients-USA…
“We see the dietary supplement market as the starting point,” said Jaksch, “and we think Niagen has a much bigger market, like omega-3.” Ultimately, the company sees a range of products from supplements to food and beverages, medical foods, and infant formula.
NR is found naturally in trace amounts in milk and other foods, and is a more potent, no-flush version of Niacin (vitamin B3). Published research has shown that NR is a potent precursor to NAD+ in the mitochondria of animals. NAD+ is an important cellular co-factor for improvement of mitochondrial performance and energy metabolism…
Numerous academic institutions are researching the potential health benefits of the ingredient, including Scripps, the Mayo Clinic, ULB Brussels, Queen’s University Belfast, Cornell, Harvard, MIT, and Iowa, and Jaksch said the company is in discussion with about 6 others. The focus of the research is primarily using NR for nutrition for different therapeutic endpoints.
“We’re in a great position,” said Jaksch, “because we are the only company with an NAD precursor.”
“And with all the research going on, we have a steady flow of publications from high profile people,” he added.
The science to date has remained non-clinical, but Jaksch said the first clinical trial with the ingredient has just started..
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